What building something involves
You may have seen my recent post on accepting the role of Head of Marketing, US here at BraveNewTalent. Then again, maybe not. In a nutshell, it describes how I took a long, hard look around at the HR/Recruiting space and chose this company as my place to land. It’s funny when I hear myself blog this way, as some crotchety old timer who’s been around the industry forever. In fact, my “training” in the industry took the form of lots of amazing friends and colleagues, some well-timed opportunities, a FOT-taught crash course in blogging and a few very hard lumps.
Fortunately, it’s how I work best. And nothing gets my marketing blood moving faster than a genuinely new, innovative idea. It’s the idealist in me, what can I say?
BraveNewTalent is just that. It’s innovative without being unattainable. It’s disruptive without being displacing. It’s the simple implementation of a complex ideal. And I DIG that. People have clawed at it, kicked at it, pulled it apart and exposed some of its shortcomings. At the same time, employers members have used it, tested it, built it into their social recruiting strategy and more importantly, HIRED from it.
I have been on the job for 20 days. I spent 8 of those on the road, meeting clients, working with investors and basically getting comfortable with my new team…all of whom are in London. I get a lot of people who don’t know what BraveNewTalent is and want to know more here in the US. This is what I tell them:
“BraveNewTalent is a social recruiting platform that builds talent communities for employers and allows candidates to manage their career.”
That’s the short answer. The long answer continues to evolve but I know this:
It involves solving (not trying to solve) but solving the current bottleneck that is recruiting/hiring.
It involves digging out from under the mountain of data we have available and helping candidates and companies make educated decisions about talent.
It involves making people’s lives easier and building a product that can do that long-term.
It involves education specifically designed around skills, corporations and the information revolution.
Now, I understand that the above statements might scare some people. They might sound a tad idealistic, a little far-fetched. That’s okay with me. I didn’t come back to the industry to build an app, or market a solution built when the workforce looked entirely different than it does today, or analyze products (don’t get me wrong the industry NEEDS all of those things), I came back to build something great and tell people about it. So… that’s what I’m gonna do.
I like talking to people, so feel free to email me at maren@bravenewtalent.com, talk to me on Twitter, or meet up with me on LinkedIn. Or if you’re old school, you can call me at 402-577-0760.
Welcome to Marenated Mondays 