Monthly Archives: March 2012

According to the European Commission, Europe is facing an acute lack of ITC talent that is threatening to hamper economic growth and global competitiveness (see video below). Demand for skilled professionals is increasing rapidly but companies are still struggling to fill positions. At the same time unemployment among young adults in Europe has reached…

“You now have to decide what image you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the marketplace.” —David Ogilvy

In today’s mature talent acquisition world, employers have shifted their focus from “top talent from top universities” to “ideal talent for our culture.” In other words, the level of academic skill is less important than the person’s ability to apply those skills within the specific company culture.

On Saturday I posted a Tweet that seemed to resonate a lot with people – “There are two types of careers. One that you follow, another that you define.”

The one that you follow is the path that has been traversed by others. You have role models close at hand. It probably pays a lot. It offers you work-life balance. It is a perfectly sane choice to make.

The career that you define, is the one for the outlier. There are few…