The most important of these is your profile that shows in search results, visible to anyone. Ensure you limit the data that can be seen by searchers. In the case of a possible company search, you may want to have a ‘suitable’ profile picture, or not show the picture at all, given that 53% of failed job applicants who had been researched failed to get the job due to their inappropriate photos (Oregon Business News). A name should suffice.
Furthermore, it may be ideal to protect your friends and not show ‘My friend list’ in the search results. It is strongly advised to not allow ‘Public Search Listings’, where your name and Facebook details could be found through a search engine, such as Google or Yahoo. These privacy settings can all be edited through Settings > Privacy Settings > Search.
However, a number of Facebook users maintain both personal and professional relationships through their Facebook account. Here there are a number of pitfalls for the unsuspecting user, where professional contacts are granted an insight into your life beyond work. Key to preventing the professional world from viewing your personal world is to separate your Facebook Friends into two groups, Personal and Professional. This way, you can limit the viewing of your videos and photos, and possibly even your Facebook Wall, to just friends and family, whilst maintaining your professional relationships through Facebook messages.
Regarding detail placed on your Facebook profile, again it is in your interest to be very careful. A number of Facebook users are members of various groups and online societies which seem fun to join at the time, but are easy to forget, and such an affiliation can paint you in a very bad light. For example, would you really want a potential employer to know that you ‘Secretly Want to Punch Slow-Walking People in the Back of the Head’ (2325 members) ?! Bear in mind 26% of researched candidates failed to get the job by making discriminatory comments through their social network (Oregon Business Report).
Of Facebook users, 87% have their full name and 38% their date of birth on their profile, 27% place their education history online and 26% do the same with their work history (Equifax). Whilst this may seem safe for a potential employer to see, it does leave you vulnerable to fraud. Moreover, as Facebook doesn’t require any identification validation, anyone can create a profile to try and access your personal information and learn more about you, including an employer. Keep a close control on those in your Friends lists, and regulate who can see what, mitigating the risk of particular information leaking out, and threatening your chances in the job market!
In short, to limit the risk of negative information reaching potential employers, seriously consider the information you present through your profile. With 45% employers using these sites, up from 22% in 2008, social network research is an increasingly popular tactic used to learn more about the applicant, shifting the way in which networks like Facebook are used. Make sure you’re not caught out.
